As a result of our continued growth, Vifor Pharma is now looking for a Omni Channel Manager to join our team in the Nordics. In this newly created role, the goal is to enable an exceptional and seamless customer experience. You will report to the Head of Commercial, Nordics.
This is a truly unique opportunity to play a key role in the expansion and transformation of Vifor Pharma. You will lead the design, development, execution & analysis of integrated omnichannel customer engagement strategies in partnership with Country Brand Teams and supporting functions in the Nordic affiliate and Global organizations. Your tasks and responsibilities will also include, but are not limited to the following:
Shape the Omni Channel customer engagement Vision and Ambition for Vifor Pharma Nordiska
Refine and maintain priority business processes (e.g. multichannel campaign planning, close loop marketing, omnichannel customer engagement orchestration) and the overarching framework of technical enablers, and requirements leading the selection, roll out and deployment of technologies (e.g. marketing automation, digital asset management)
Define and execute the roadmap for work required to upskill our local cross functional brand teams and local field teams and all supporting functions driving cross functional alignment and enhancing capabilities around omnichannel customer engagement strategies
Drive key performance indicators selection and reporting requirements to monitor progresses and inform decision making at all levels within the Nordic affiliate
Define and execute the roadmap for the change management at all organisational levels that is required to enable effective omnichannel customer engagement strategies.
Lead the work for future state definition and the roadmap for its evolution including all relevant stakeholders
Role model agile, flexible, analytical, fact based way of working coupled with outstanding integrity
Champion a mentorship culture within the broader Team scope including global and affiliates
Lead development & execution of multichannel communication campaigns, ensuring activities are aligned to brand objectives and Vifor’s global multichannel transformation roadmap/business imperatives
Work with Country Brand Teams to ensure optimal use of online channels to reach and engage customers; proactively makes recommendations on how to improve performance through analytics, insights and research
Manage full content lifecycle of Vifor’s digital properties including planning & creation, publishing and decommissioning
Coordinate and execute multichannel marketing campaigns configuration & launch using all available channels. Leads best practice and knowledge sharing via effective reporting and communication
Lead implementation of new CRM VINCI to ensure omni channel communication to HCP.
Ensure full understanding of legal & regulatory compliance landscape as it applies to online communications. Identify and mitigate risks in this regard during campaign planning & delivery
The knowledge and skills necessary to perform the duties of this position are typically acquired through the following combination of education, experience and knowledge, or the equivalent.
University degree in a scientific, business or economics-related field
Minimum 5 years’ experience in the pharmaceutical industry, experienced digital communications / marketing roles are preferred
Basic understanding of medical aspects of therapeutic areas (cardiology and nephrology) along with willingness to develop in-depth expertise
Understanding of legal and ethical issues related to promotion of new and existing products in Nordics
Excellent user of Office Programs (Word, Excel, PowerPoint) plus good understanding of other digital elements, e.g. google analytics, etc
Knowledge of digital techniques, e.g. third party sponsorship (Medscape, Doctors.co.uk), SEM, email marketing, social media, e-detailing, mobile, apps.
Understanding of Multi-Channel integration and Marketing automation
Swedish or Danish or Norwegian as a native language. Fluent in English.
Good knowledge of marketing techniques including digital marketing, collateral development, industry conference promotion and public relations.
Possess strategic planning and excellent organisational skills
Excellent communication and interpersonal skills
Highly motivated with the bility to work collaboratively with cross-functional teams (e.g., Marketing, Sales, Medical) and global peers
Strong project and event management skills
Displays strong organization and time management skills; reliable in completing tasks and delivering on commitments in a timely manner
Acts as supportive and collaborative team member in line with VIFOR Pharma values
Able to demonstrate capability to prioritise & operate under pressure.
Results oriented and yet flexible and sensitive to the needs of others in handling conflicting priorities.
Project management including multiple-stakeholder, budget, human resources and vendors management
Deep knowledge of supporting functions and field roles and related operations/processes specific to Pharma. Excel Patient Journey, Portfolio Management, Product lifecycle and Account Management
Extensive knowledge of operations/processes critical to Omnichannel Marketing in Pharma (Close Loop Marketing, Customer Engagement Orchestration, Brand Planning, Multichannel plan development, Key Account management)
Ability to design, plan & deliver multichannel / digital marketing campaigns including measuring & reporting on campaign analytics & KPIs
Master channels that can be enabled to elevate customer engagement including, but not limited to, web/digital design & UX principles, website development and content management, email marketing campaigns and campaign management system(s), remote interactions tools, interactive detail aid and compliant field emails
At Vifor Pharma, we use our skills, dedication, and entrepreneurial spirit to offer innovative solutions in iron deficiency, nephrology and cardio-renal therapies, so we can help patients around the world live better, healthier lives. This is why we come to work every day. Are you empowered to create a better world, and be part of life changing work? As a global pharmaceutical company, we offer the chance to be part of a worldwide team, where passion and commitment are met with opportunities for professional and personal development. Learn more at viforpharma.com/career.
What you can expect of us
As we work to support patients, we also take care for our employees’ professional and personal growth and well-being. We show appreciation and recognition through attractive benefits that will enhance your life, develop you, empower you to grow, and create your own career journey with us.
Open, safe and inclusive culture that fosters creativity and unleashes individual potential, whether in laboratories, manufacturing sites, in the field, or offices
Learning opportunities that enhances your skill set focused on business and personal effectiveness, leadership and management skills, and much more
Flexible workplace environment, home office opportunities, competitive vacation entitlement
Attractive ﬁnancial participation schemes, adapted regionally, that provide employees with additional security for every life situation, including: Pension plans, participation schemes, and savings plans
Join Vifor Pharma Talent Community
If you find that the role above is not suitable for your experience or career goals, but you want to keep in touch and learn more about Vifor Pharma and future career opportunities, join our Vifor Pharma Talent Community.