Omnichannel Lead - Austria

Ort: Austria - Vienna

Funktion: Commercial

Ramiro Villanueva

Senior Talent Acquisition Manager

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Ihr Profil

We are currently recruiting for an accomplished Omnichannel  Lead to take an immediate assignment in our Austrian team with base in Vienna.  As an Omnichannel  Lead you will take full ownership and lead the design, development, execution and analysis of integrated omnichannel customer engagement strategies in partnership with Country Brand Teams, supporting functions in the Austrian affiliate as well as Global teams

Your main responsibilities will include:

  • Shape the omnichannel customer engagement Vision and Ambition for Vifor Pharma Austria
  • Refine and maintain priority business processes (e.g. multichannel campaign planning, close loop marketing, omnichannel customer engagement orchestration) and the overarching framework of technical enablers, and requirements leading the selection, roll out and deployment of technologies (e.g. marketing automation, digital asset management)
  • Define and execute the roadmap for work required to upskill our local cross functional brand teams and local field teams and all supporting functions driving cross functional alignment and enhancing capabilities around omnichannel customer engagement strategies
  • Drive key performance indicators selection and reporting requirements to monitor progresses and inform decision making at all levels within the Austrian affiliate
  • Define and execute the roadmap for the change management at all organizational levels that is required to enable effective omnichannel customer engagement strategies.
  • Lead the work for future state definition and the roadmap for its evolution including all relevant stakeholders
  • Lead development & execution of multichannel communication campaigns, ensuring activities are aligned to brand objectives and Vifor’s global multichannel transformation roadmap/business imperatives
  • Work with Country Brand Teams to ensure optimal use of online channels to reach and engage customers; proactively makes recommendations on how to improve performance through analytics, insights and research using VINCI and other internal CRM & reporting tools
  • Manage full content lifecycle of Vifor’s digital properties including planning & creation, publishing and decommissioning
  • Coordinate and execute multichannel marketing campaigns configuration & launch using all available channels. Leads best practice and knowledge sharing via effective reporting and communication
  • Lead campaign reporting, create & distribute customer analytics dashboards summarizing customer acquisition, conversion & engagement metrics
  • Secure ViDa dashboard implementation, manage VINCI OmniChannel; usage and reports towards field force (KAMs and MSLs)
  • Lead new product launch initiatives
  • Ensure full understanding of legal & regulatory compliance landscape as it applies to online communications. Identify and mitigate risks in this regard during campaign planning & delivery

Minimum Requirements

  • University degree in a scientific, business or economics-related field
  • Minimum 5 years’ experience in the pharmaceutical industry, experienced digital communications / marketing roles are preferred
  • Basic understanding of medical aspects of therapeutic areas (cardiology and nephrology) along with willingness to develop in-depth expertise
  • Understanding of legal and ethical issues related to promotion of new and existing products in Austria
  • Excellent user of Office Programs (Word, Excel, PowerPoint) plus good understanding of other digital elements, e.g. google analytics, etc
  • Knowledge of digital techniques, SEM, email marketing, social media, e-detailing, mobile, apps.
  • Understanding of Multi-Channel integration and Marketing automation

Über uns

Die Vifor Pharma Gruppe ist ein globales Spezialitäten-Pharmaunternehmen. Sie hat sich zum Ziel gesetzt, globale Marktführerin in den Bereichen Eisenmangel, Nephrologie und kardiorenale Therapien zu werden. Das Unternehmen ist der bevorzugte Partner für Pharmaprodukte und innovative, patientenorientierte Lösungen. Die Vifor Pharma Gruppe will Patienten mit schweren und chronischen Krankheiten auf der ganzen Welt dabei helfen, ein Leben in besserer Gesundheit zu führen. Das Unternehmen entwickelt, produziert und vermarktet pharmazeutische Produkte für eine optimale Patientenversorgung. Die Vifor Pharma Gruppe nimmt in allen ihren Kerngeschäften eine führende Position ein und besteht aus folgenden Unternehmen: Vifor Pharma, Vifor Fresenius Medical Care Renal Pharma (ein gemeinsam mit Fresenius Medical Care geführtes Unternehmen); und OM Pharma.

Die Vifor Pharma Gruppe hat ihren Hauptsitz in der Schweiz und ist an der Schweizer Börse (SIX Swiss Exchange, VIFN, ISIN: CH0364749348) kotiert.

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