Omnichannel Lead - Austria

Lieu: Austria - Vienna

Fonction: Commercial

Ramiro Villanueva

Senior Talent Acquisition Manager

Conditions pour les agences de placement

Votre profil

We are currently recruiting for an accomplished Omnichannel  Lead to take an immediate assignment in our Austrian team with base in Vienna.  As an Omnichannel  Lead you will take full ownership and lead the design, development, execution and analysis of integrated omnichannel customer engagement strategies in partnership with Country Brand Teams, supporting functions in the Austrian affiliate as well as Global teams

Your main responsibilities will include:

  • Shape the omnichannel customer engagement Vision and Ambition for Vifor Pharma Austria
  • Refine and maintain priority business processes (e.g. multichannel campaign planning, close loop marketing, omnichannel customer engagement orchestration) and the overarching framework of technical enablers, and requirements leading the selection, roll out and deployment of technologies (e.g. marketing automation, digital asset management)
  • Define and execute the roadmap for work required to upskill our local cross functional brand teams and local field teams and all supporting functions driving cross functional alignment and enhancing capabilities around omnichannel customer engagement strategies
  • Drive key performance indicators selection and reporting requirements to monitor progresses and inform decision making at all levels within the Austrian affiliate
  • Define and execute the roadmap for the change management at all organizational levels that is required to enable effective omnichannel customer engagement strategies.
  • Lead the work for future state definition and the roadmap for its evolution including all relevant stakeholders
  • Lead development & execution of multichannel communication campaigns, ensuring activities are aligned to brand objectives and Vifor’s global multichannel transformation roadmap/business imperatives
  • Work with Country Brand Teams to ensure optimal use of online channels to reach and engage customers; proactively makes recommendations on how to improve performance through analytics, insights and research using VINCI and other internal CRM & reporting tools
  • Manage full content lifecycle of Vifor’s digital properties including planning & creation, publishing and decommissioning
  • Coordinate and execute multichannel marketing campaigns configuration & launch using all available channels. Leads best practice and knowledge sharing via effective reporting and communication
  • Lead campaign reporting, create & distribute customer analytics dashboards summarizing customer acquisition, conversion & engagement metrics
  • Secure ViDa dashboard implementation, manage VINCI OmniChannel; usage and reports towards field force (KAMs and MSLs)
  • Lead new product launch initiatives
  • Ensure full understanding of legal & regulatory compliance landscape as it applies to online communications. Identify and mitigate risks in this regard during campaign planning & delivery

Minimum Requirements

  • University degree in a scientific, business or economics-related field
  • Minimum 5 years’ experience in the pharmaceutical industry, experienced digital communications / marketing roles are preferred
  • Basic understanding of medical aspects of therapeutic areas (cardiology and nephrology) along with willingness to develop in-depth expertise
  • Understanding of legal and ethical issues related to promotion of new and existing products in Austria
  • Excellent user of Office Programs (Word, Excel, PowerPoint) plus good understanding of other digital elements, e.g. google analytics, etc
  • Knowledge of digital techniques, SEM, email marketing, social media, e-detailing, mobile, apps.
  • Understanding of Multi-Channel integration and Marketing automation

A propos de nous

Le groupe Vifor Pharma est une entreprise pharmaceutique internationale spécialisée. Son ambition est de devenir le leader mondial dans les domaines de la carence en fer, de la néphrologie et des traitements cardio-rénaux. L’entreprise est le partenaire de choix pour les médicaments et les solutions innovantes axées sur le patient. Le groupe Vifor Pharma aspire à aider les patients du monde entier atteints de maladies graves et chroniques à mener une vie meilleure et plus saine. La société développe, fabrique et commercialise des produits pharmaceutiques offrant des soins de précision aux patients. Le groupe Vifor Pharma occupe une position de premier plan dans toutes ses activités clés. Il se compose des entreprises suivantes: Vifor Pharma; Vifor Fresenius Medical Care Renal Pharma (sa société commune avec Fresenius Medical Care); et OM Pharma.

Le groupe Vifor Pharma a son siège en Suisse et est coté à la Bourse suisse (SIX Swiss Exchange, VIFN, ISIN: CH0364749348).

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Conditions pour les agences de placement